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Analysis and Prioritization of Strengths, Weaknesses, Opportunities and Threats of the Iranian Dry Ports Using SWOT and AHP Models
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Nasser Saeidi   , Hassan Jafari |
| , hassanport53@yahoo.com. |
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Abstract: (13906 Views) |
| Strategic analysis is the first and most important component of strategic management process which
requires identification and analysis of an organization’s internal strengths and weaknesses as well as its
external opportunities and threats. A lot of techniques can be applied to analyze strategic matters among
which SWOT matrix is highly famous and reputable. One the most important weaknesses of SWOT
analysis is that the importance of each factor for decision making cannot be quantitatively evaluated. In
other words, it is to some extent difficult to identify which factor or group is more effective in strategic
decisions. Analytical Hierarchy Process removes the mentioned problem. Importance, weight and priority
of each factor are quantitatively estimable via AHP model. Aimed to analyze and prioritize strengths,
weaknesses, opportunities and threats of Iran’s dry ports, the present research has been implemented by
use of SWOT and AHP models. Firstly, having analyzed the internal and external environments, strengths,
weaknesses, opportunities and threats were identified. Then SWOT matrix was formed by merging the
mentioned components and, applying AHP model, priority and importance of each group and subgroup
was determined. The obtained results show that strengths have the most and weaknesses have the least
importance and priority. Finally, having considered the amount of importance and priority of SWOT
components of dry ports, some executive strategies were offered |
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| Keywords: Dry Ports, Analytical Hierarchy Process, Strategic, SWOT, Maritime Transport |
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Full-Text [PDF 118 kb]
(4002 Downloads)
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Type of Study: Research/ Original/ Regular Article |
Received: 2015/03/16 | Accepted: 2015/03/16 | ePublished: 2015/03/16
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