:: Volume 6, Issue 22 (2015) ::
joc 2015, 6(22): 39-48 Back to browse issues page
Internal and Environmental Analysis of Bushehr Port by AHP-SWOT Integration Approach
Gholamreza Jamali
, gh_jamali@yahoo.com
Abstract:   (3685 Views)

The main purpose of this paper is to analyze internal and external environments of Bushehr port using AHP-SWOT integration approach. First, we identified and classified strengths, weaknesses, opportunities and threats. Then, paired comparisons matrices for indices and groups were completed using views of six port experts. Finally, each index and group importance/weight calculated by AHP technique. The results showed weakness group with the weight of 0.4, threat group with the weight of 0.322, strength group with weight of 0.153 and opportunity group with the weight of 0.123 had the first to fourth ranks, respectively. However, the most important sub-criterion was the lack of dock and barnyard in the weakness group.

Keywords: Decision making techniques, SWOT analysis, AHP, Bushehr port, Persian Gulf
Full-Text [PDF 120 kb]   (2599 Downloads)    
Type of Study: Research | Subject: Marine Management
Accepted: 2015/09/27 | ePublished: 2015/09/27

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Volume 6, Issue 22 (2015) Back to browse issues page